The Story
of the Hypnotic Writing Monkey
by Joe Vitale
A monkey could use this material
to write a riveting sales letter, ad, or email message.
The only condition is the monkey
needs to be able to read.
I'll prove it to you.
Right now I have no idea how
to write this article for Larry on " How to Easily Use This Material
to Get Gloriously Rich."
So, in this case, I'm the monkey.
Now follow my path....
I grab this material and flip
through it -- which is what I'm doing right now -- and I spot a phrase...
"You don't realize it, but in
the next few minutes you're going to learn..."
I add to that phrase something
my monkey mind gives me, "...how to get people to do your bidding by
using this amazing collection of hypnotic materials."
I now have this: "You don't
realize it, but in the next few minutes you're going to learn how to
get people to do your bidding by using this amazing collection of hypnotic
materials."
There, I just wrote a good line.
Any monkey could do it, as long as said monkey can type.
If you're like me, you'll probably
want another example.
Stop! Did you notice that "If
you're like me..." is one of Larry's hypnotic lines? It is. It's in
this book. My monkey mind found it and used it.
And "Stop!" is from his book,
too. I saw it and tossed it into the above paragraph. Made you look,
didn't it?
Here's a fact for you: Any man,
woman, child or monkey can flip through these pages and find words,
phrases, and complete sentences to help them lead and control the minds
of their readers.
Hey! Did you catch what I did?
The phrase "Here's a fact for you..." is also from Larry's collection.
It's a way to assume logic without having any. It works.
And did you notice that "Hey!"
grabbed your mind?
It, too, is from this collection.
It's a powerful yet simple tool for practically yelling out your reader's
name in a crowded room. It GRABS attention.
Are you beginning to see how
you can use this material?
Think about making use of this
collection of hypnotic material and you'll begin to feel real power.
And did you notice that "Think
about making use of..." is yet another golden nugget from Larry's book?
Yes, a monkey with typing and
reading skills just might be able to write a good letter with this amazing
collection of tried and true hypnotic words and phrases.
But more importantly, since
YOU are smarter than any monkey, by the time you finish reading this
material you will be able to take these words and phrases and weave
them into hypnotic letters and ads that get people to act on your commands
and suggestions.
Stop! Note "by the time you
finish reading..." is ALSO from Larry's priceless bag of tricks!
Can you see why I'm so excited!
As you study every word of this
book you will become amazed at how easy it will be for you to start
writing your own hypnotic material.
(I can't resist. "As you study
every word of this book you will become..." is also swiped from Larry's
collection. This is becoming way too easy.)
But let me confess something:
(Yes. "Let me confess..." is
a hypnotic phrase.)
When Larry wrote to me and said
he compiled this material, I was angry.
("I was angry..." is from this
collection, too.)
I wanted to be the author of
these gems. I even offered to help add more gems to the package if Larry
would let me be co-author. He agreed, but I could barely think of anything
to add! Larry already did the work---and did it very well!
The further you read into this
collection, the more you will realize why professional copywriters always
have "swipe files." They use them for inspiration. In this case, Larry
has done ALL the leg work for you.
("The further you read into
this..." is from his swipe file.)
Remember when you were in high
school, and you cheated to get a passing grade? Admit it. You did, at
least once. Well, this collection is your cheat-cheat.
("Remember when you were in
high school..." is swiped from this book, too. Do you see how easy it
is to write with this collection at hand? It's so easy I feel silly
accepting money for writing material like this for clients. But not
THAT silly.)
Have you noticed yet that I
began with no idea of how to write this article and now, with the help
of Larry's collection, have written a very interesting and maybe even
hypnotic piece?
("Have you noticed yet that..."
is from this fantastic swipe file, too.)
So here you are. You're holding
dynamite. Do you light it and throw it in a field to watch the dirt
blow up, or do you light it and throw it where you know lay hidden gold?
FACT: The choice is yours. Use
this material wisely.
("FACT" is swiped, too.)
Go forth and profit.
Joe Vitale is recognized by many to be
one of the greatest living copywriters. His latest project, the
Hypnotic Writer's Swipe File is a collection of over 1,550
copywriting gems that took him years to compile. This is his personal
swipe file that he uses to create world famous sales letters responsible
for generating millions and millions of dollars of revenue.
